Dynamic CRM
The CRM or Customer Relationship Management plays a critical role in managing the sales driven business. The Microsoft Dynamics CRM package covers various functions like building a database of useful information about customers and their preferences and making available such information to various departments in a coordinated manner.
The dynamic family of Microsoft CRM suite is running into the latest 4.0 version offers a user-friendly interface to browse through various functions of the software. The user is provided a number of options to arrange and classify the stored data. The 4.0 version is significantly faster than the previous versions and it is as cost efficient too.
The Dynamic CRM software of Microsoft provides multi-tenancy where multiple organizations can be created on the same server. |
Some of the key characteristics of the 4.0 version are:
- Enhanced data import tools
- Better de-duplication capability
- Better entity relationships- self-referential, many to many
- Powerful and Easily Configurable Reporting and BI
- Better programmability - enhanced Web Services, unified event model, plug-ins to replace
- Callouts
- Multi Currency
- Multi Tenancy
- Multi Lingual
- Microsoft Office Communicator / Windows Live Messenger presence integration support
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- Cloud Computing with Microsoft Online Services
The CRM provides a solution to deliver management control over the entire business cycle from initial contact, pre-sale enquiries and meeting to sale and after sales servicing of clients in order to solidify the business relationship. Every customer relation executive finds it easy to access a holistic picture of the buying preferences and customer behavior of the stream of customers. In addition, it is easy to integrate Dynamic CRM into Internet Explorer and Microsoft Outlook. The product is really a big hit as it reduces unproductive time of the employees significantly and enhances cross-selling opportunities by adopting a more personal approach to the customer base.
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